Permission marketing

Permission marketing might very well be strongest bond a manufacturer (or agency) may establish with a consumer. It requires a great deal of dexterity, honesty and truthness.

In Permission marketing, the consumer grants YOU the advertiser, the permission to enter his/her life, via email (or otherwise). It is your ultimate responsability to respect the consumer’s trust.

Permission marketing is extremely powerful and a superb tool. Use it carefully and deliver.


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