Crisis? What crisis?
Remember the Audi “self accelaration” crisis? The Toyota “faulty brakes” crisis? The “Ford explorer exploding tires” crisis? The tainted “Tylanol” crisis?
These days, crisis are the norm and people – especially in social networks – judge a company by the way they deal with a crisis.
With the proper communication skills, a crisis can even prove beneficial to the cause or company.
After all, every reality-TV program, every movie star or pop singer (hello Britney!) needs a good, well orchestrated crisis from time to time. So it’s only natural to think that a company might effectively benefit from a properly engineered crisis…
Robert Gaboury 